Modular e-mail templates for supermarket e-commerce eCRM.

  • Fully responsive, pixel perfection across all devices.
  • Dynamic content for personalisation and targetted marketing.
  • Built as a suite of blocks to be assembled and deployed by a custom CMS.

The challenge

Morrisons supermarket needed an email template which was flexible enough to fulfil their eCRM ambitions. Whether it was alerting customers to an instore event or sending an order confirmation, the client needed to communicate a variety messages to their customers.

The solution

Working with our design team, I built a suite of layout modules, intended to be assembled by the client’s in-house team into a template within their content management system. The client selects the modules needed to build their layout, then adds their content. The result is a responsive HTML email which can convey any message the client wishes. Every HTML email produced is built to render consistently across all supported mobile devices and email applications.